When it comes to your website’s photography, it can make or break. If you don’t get it right, you could potentially lose a sale. The ability to process and retain visual information is hard-wired into us as humans so it’s important that your photography is on point and that it displays the image you’re trying to create.
Therefore, to make sense of the environment around us. The importance of photography in visual communication makes it essential to the success of your online business.
Product Photography should be clear
Due to the fact that you can’t touch or see the product in person when buying online this makes buying online one of the biggest drawbacks. Especially if the consumer is buying from a website that they’ve never used before, this could make the shopper feel nervous.
To reduce the anxiety a customer might have, your product images should be clear and detailed, as well as this you should aim for maximum visual detail, and you should give a clear and detailed description of the product to avoid any misunderstanding.
For example, let’s say that you’re trying to promote a video game, you will release a 2–3 minute game trailer as well as in-game high-definition screenshots. The two promotional advertisements are important as gamers need to know what they’re buying. It’s not just gaming, it could be any business that is trying to sell and promote their services and goods.
Just like these online casinos, they attach a photography of the game as a preview, members that are looking to register within the casino will be able to see this and give their initial first thoughts.
Never use Supplier-Supplied Images
We strongly advise you to stay away from images sent by your suppliers. In addition to you, there are hundreds of other businesses that use the exact same images. Put your own stamp on it if you want to build trust and stand out from the crowd. For long-term success, they play a key role in your overall brand identity, and it is vital to gain customer trust and to show consumers that your business is unique.
Hire a Professional Model
When it comes to the fashion industry, it’s expected that products are modelled on real people, rather than mannequins alone. Since customers cannot try on items when shopping online, they must see how they appear in person.
If your products are wearable, it’s worth finding a model who can show them off to their best advantage. A professional model can be hired or someone that you know can be used.
If you’re going to hire a model, make sure they’re a good fit for your brand and effectively represent your target audience’s interests. Depending on what you’re looking for, you can either go through a modelling agency or find someone who works freelance.